Facts about ecolabels

Since 2004, Ecolabelling Denmark has carried out an annual survey of the Danish population's knowledge and understanding of the Nordic and European ecolabels, which both are official ecolabels in Denmark. The survey is conducted on a representative section of the Danish population.

Purpose of the survey
The survey reflects the number of people who are familiar with the two ecolabels, as well as their degree of knowledge and understanding of the ecolabels.

Methods
The survey covers the Danish population age 18 to 74 and is conducted over the internet. A representative segment of the population's target group is chosen as respondents.

Selection criteria
The representative segment emphasises gender, age and location. The survey was conducted by the opinion research institute, Respons Analyse Oslo.

Read more about the background and aims of the latest survey (in Norwegian)

Familiarity with ecolabels in Denmark
The following table shows in percentage terms how many people know/recognise the European and Nordic ecolabels. This is based on a positive response to the question as to whether they have seen the ecolabels before.

NB: The European ecolabel logo was changed in 2010, which may have affected people's knowledge and familiarity with the Flower logo.

The following table shows in percentage terms how many people have understood the significance of the EU and Nordic ecolabels.

Read the Nordic ecolabel's Annual Report (2010) (in Swedish)